Why Every Business Should Invest in Channel Letter Signs

Channel Letters Signs

Channel Letter signs are part of a well-thought-out marketing strategy for a brick-and-mortar establishment. Channel letters get their name due to their large, 3D lettering and LED lights that shine day and night. They are visual three-dimensional giants that are seen from miles and better yet, stand out. If you want to stand out in this busy retail crowd, and you want your customers and prospective customers to find you, connect with a company that creates channel letter signs near you.

Keep reading for the top reasons channel letters are so successful.

Easy For Customers to See

The ultimate goal of your outdoor signage is to capture people’s attention. The bigger, the better when it comes to outdoor signage…and the more professional the better, too. An eye-catching lighted channel letter sign installed directly onto the outside front or above your entrance leads the customer right into the door. It is a welcoming, inviting, and very important first impression of you and your business. And as the old saying goes, “You only have one chance to make a first impression.” Make it a great, lasting one with custom channel letter signage.

Builds Your Brand Image

Strategic branding can make the difference between mediocre success and a big success. It encompasses everything from the fonts and colors you use on your marketing materials to the signage on your front door. Businesses use channel letter signage as an extension of their brand. Channel Letter signs are customized to your specifications, so you can coordinate the look with your entire brand guidelines and image. The more established your brand is, your prospective customers will recognize it and, get more comfortable doing business with you. Channel letter signage is a brand-building tool that works for you 24/7, throughout the entire year.

Long-lasting, Durable, & Cost Effective

Channel letter signs may cost more than other less expensive types of signs but consider a custom letter sign installment as a business investment. Since they are meant for outside, they’re created with high-quality, durable, weather-withstanding materials that can stand up to seasonal changes and different climates. Plus, they are installed by an expert channel letter sign professional near you. This makes channel letters a type of sign that is longer lasting, fade resistant, and cost-effective. You won’t have to continually replace your sign like other types that show wear and tear over time. The return on investment is priceless due to the brand strengthening power they provide day after day, year after year. Plus, they use energy-efficient LED lights to shine the spotlight on your businesses giving you even more bang for your signage buck.

Learn more about how channel letter signs can help you build your brand and grow your business. Our experts at The Carolina Signsmith will work with you to create custom letter signs that will target your customers, grab their attention, and improve your bottom line. Contact us today.

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