Custom Channel Letter Signs

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You probably walk past channel letter signs every single day. Whether you spot them outside your favorite stores, at the front of local offices, or on the nearby university campus, they’re everywhere. This type of signage is extremely popular amongst businesses in hundreds of industries.

Among the most popular options for lighted outdoor signs in Greensboro these days are channel letters, and for a good reason. They offer high customizability and maximum exposure for brands regardless of industry. Yet, many business owners have a hard time choosing the right design for their business. If you are one of the many entrepreneurs out there searching for the most reliable signage company to help you get started, The Carolina Signsmith can provide you with custom channel letters that give your brand a voice and capture the attention of your target audience. 

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Light Up Your Business

If you’re the owner of a new start-up business or own a large company, you can benefit from channel letter signage outside your commercial building. They are highly visible, even from afar. Let your potential customers know you’re there and pique their interest in your brand. Each letter is 3-D, and you have the option to add lighting. Commonly, they are front-lit, back-lit, or a combination of both to create a unique and eye-catching effect. Not only this, but having illuminated signage ensures your business is visible during the day and night, making it more memorable to passers-by. 

As a business, it’s important to keep your branding consistent. Channel letter signage is highly flexible. You have the option to choose the size, shape, fonts, colors, and lighting options for your signs to make them suit your style and match your existing branding. Your custom channel letter signs are one of the first things your clients and customers will see, so they should make a visual impact. You want to impress your visitors, so they have a positive customer experience with your business. 

Move Your Signage Indoors

Your channel letter signage is not exclusive to the outside of your property. You can use them indoors too. In fact, placing them both inside and outside your store or office can reinforce their positive effects. You can remind your visitors of who you are by placing your signs strategically around the building and including your unique brand name and logo. Luckily, you can order wholesale channel letters, meaning you can design multiple signs at once.

This type of signage has high durability. Channel letters are made from weather-resistant materials to withstand extreme temperatures, high winds, and torrential rain. This means that once you’ve had your channel letter installation, you don’t have to worry about repairs or replacements for years to come. If you use low-energy LED lighting, your bulbs will also last for at least five years.

If you’re looking for a channel letter sign company in Greensboro, contact The Carolina Signsmith to see how our expert team can create customized signage for your business.

What are Channel Letter Signs, and How Can They Benefit Your Business?

These visually stunning illuminated 3D signs that light up city streets at night are made of a metal sheet cut and formed into letters to make the sides of a 3D letter or object. They are then given an acrylic face to protect the lighting mechanism inside. This face can be translucent to let the light shine through or solid so that the light is reflected backward, like with back-lit or halo-lit channel letters. Below are some of the top benefits these visual marketing tools can bring to your business:

Your channel letters can be custom-crafted to carry your company’s distinctive colors and icons for better branding.

Channel Letter Signs by The Carolina Signsmith

Transform your business location into a landmark with signs designed and installed by professionals at The Carolina Signsmith. Our high-quality channel letters are sure to grab the attention of passersby and inspire awe for your brand. Using only top-of-the-line materials and modern manufacturing methods, we work to ensure that our clients get both durability and the type of finish they have in mind. There are endless possibilities when it comes to designing custom channel letters. When you work with our graphic designers, you can unleash your creativity, and we can bring your visions to life.

Medi Weight Loss Channel Letters Signs Made by The Carolina Signsmith in Greensboro, NC 

Digging Deeper into Channel Letter Signs

While standard fonts and sizes are available, molded plastic letters are also excellent options if you like a more customized look. Moreover, custom channel letters are also perfect indoors to complement the interiors of malls and office lobbies.

You can choose the height, depth, and lighting options for your channel letters. If you have given custom channel letters some thought but need further guidance on choosing the right materials or lighting options for your business, call The Carolina Signsmith in Greensboro today at 336-967-7446.

Mounting Options for Your Channel Letters

You can have your channel letter signs flush-mounted to your wall as an indoor branding material or building façade as outdoor signage, but they can also be attached to a raceway. A raceway is a mounting structure, often rectangular in shape, that houses the fasteners and wiring of lighted channel letters.

You can use a raceway for an added appeal to your signage or if you want your sign to stand out. There are plenty of materials to choose from for your raceway, and it can help you stand out from all the other business signage on the block.

The Best Sign Company Near Me

When it comes to high-quality channel letters and other business signs, no other local sign company in Greensboro can produce tailor-made signage solutions that deliver the results you need. Call The Carolina Signsmith now and book a free consultation.

frequently asked questions

Channel letters create a three-dimensional logo that draws customers into your establishment. These signs can be interior or exterior and leave a lasting impression on all who see them.

By choosing channel letters, businesses and organizations can attract more attention and can leave a great impression. They offer high customizability and maximum exposure for brands regardless of industry.

Logos come in a variety of colors, images, and lettering. Because channel lettering is three-dimensional, it allows the logo to stand out and grab the attention of a potential customer. These 3D letters are made of sheet metal and then formed into the letters and then an acrylic covering is added to protect the lighting inside.

Whether your channel letters are for interior or exterior signage, you can choose a flush mount or a raceway mount. A raceway mount is a rectangular structure that encompasses the wiring, if it is a lit sign, as well as the fasteners. This type of mount also makes the letters stand out for an even more 3D effect.

Logos depend on individualistic letters, numbers, and characters to represent the brand of the business or organization. The addition of channel letters on a sign brings the logo to life. Each letter can have its own structure and illumination to add even more individuality to your sign.

Sheet metal is cut and formed to create each desired shape. Acrylic sheets, available in an assortment of colors, are then placed over each letter to allow the colors of the brand to be added. The designer then places LED lighting inside or behind it to allow for illumination, which makes the sign stand out.

There are two types of lighting to consider when designing channel letters. The letters can be illuminated from the inside or from behind the letters. When the lighting is placed behind the letters, they are referred to as reverse channel letters. This type of lighting gives a soft glow to add ambiance to the sign.

When choosing a sign to represent your company or organization, you will want to take the space you have to display the sign into consideration. Flush mount letters are attached directly to the surface with no type of backing. The letters are attached with fasteners designed for channel letters.

LED lights can be placed inside the channel letters (front-lit) to provide a brightly lit sign, or behind the letters (backlit) to create a soft glow. If the letters are front-lit, lights are placed inside the letters. If the lights are backlit, the letters are mounted slightly away from the wall and the lights are placed behind.

This can depend on size, mounting, and material needed, as well as the number of characters and complexity of design. Contact us to get a quote on what you need.

Channel letters can have a flush or raceway mount. A flush mount is when the letters are directly attached to the wall with fasteners. A raceway mount is a type of mounting that allows the letters to appear even more 3D by standing out away from the wall. The letters are attached to a rectangle box and then the entire sign is mounted to the wall.