The Role of Lighting in Maximizing the Impact of Commercial Building Sign

The Role of Lighting in Maximizing the Impact of Commercial Building Sign

Oftentimes, the installation of a new sign is an attempt to accomplish a specific business goal, such as attracting as many new potential customers as possible. When choosing commercial building signs for your business, it is important to keep in mind the significance of lighting on your sign’s visibility. Without proper lighting, your business could miss out on countless potential customers who would have otherwise been interested in your product or service offerings.

As sign makers, we know how crucial lighting can be. That is why we work closely with our clients to ensure they pick out signage solutions that are sure to have the most impact. From beautifully lit storefront signs to digital displays, The Carolina Signsmith makes sure your business is set up for success with signage that attracts maximum exposure.

In this blog, we will uncover the best commercial building signs that include lighting systems, and outline how they will benefit your business.

Don’t Go Unnoticed

Consider the following commercial building signs for your business, all of which have lighting systems to make sure your business doesn’t go unnoticed:

Channel letters Channel letters are a popular option because they make a bold statement. This sign solution offers a variety of lighting methods, which all create a different effect. You may consider reverse channel letters, where the lighting illuminates the letters from behind, creating a warm, inviting feeling. There are also open-face channel letters and front and backlit letters, all of which produce fantastic lighting that ensures your sign can be seen from near and far.

LED Signs

While a traditional option for illuminated signage is neon signs, LED signs are a safer option and mimic the same look. Once considered costly to maintain, LED signs now use technology that makes them energy efficient compared to other forms of illuminated signage. This commercial building sign can last for years and reduce your energy bill compared to neon signage.

Digital Signage

Digital signage has become increasingly popular and for good reason; it is an effective way to attract attention for businesses, both day and night. Digital sign boards give you the power to change your message at any point, allowing you to experiment with different ideas and update your signage to engage passersby with new messaging.

Custom Signs

Many forms of traditional signage can be customized with a lighting system. You can combine the classic look of a hanging sign or metal sign with illumination to create a personalized advertisement for your business. At The Carolina Signsmith, we love working with different materials to create signs that are unique to your business.

Call Us to Book a Consultation Today

If you are ready to upgrade your commercial building signs by adding a lighting system, we are ready to jump into action. We have trained electricians on staff that properly install and maintain your illuminated signs, giving your business optimal exposure, day and night.

Contact us at 1-336-967-7446 to book a consultation today. Discover how drastically you can grow your business with illuminated signage.

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