Are you looking for a practical and successful way to enhance your local business visibility? Consider custom truck wraps for your business. This marketing plan makes your company more noticeable to a larger audience. Your customers are drawn in every time your wrapped service vehicle drives through their area.
As your vehicles and trucks do their usual daily activities, they also promote your brand while at work. The Carolina Signsmith creates unique custom truck wraps with stunning visual impact. Continue reading as we have compiled different wrap ideas and rules for using them as effective advertisements.
Vehicle Wrap Ideas
Use Eye-Catching Colors
Use colors that are related to your business and brand to establish a sense of familiarity with your target market. Customers will instantly recognize your company once they see the vehicle. If you use colors that are different from those associated with your brand, your target audience might become confused and miss the point. For businesses without an established color scheme, using vibrant colors can make your wrap stand out. If your business is based on a whimsical idea, like toys or ice cream, this will work even better.
Use an Illusion
One of the most original ideas for a vehicle wrap is to use an illusion design. Of course, not every type of business would benefit from such a concept, but a skilled designer could come up with something magnificent for yours. With this type of car wrap design, you can either demonstrate to your clients how much cargo your truck can hold or draw their attention to the message so they can inquire about your goods or services.
Use Limited Text
Thinking that you need a lot of text when coming up with a car wrap idea is one of the biggest mistakes businesses make. With too much text, you’ll produce a cluttered look that will divert the customers from the message. The secret is to use minimal text that is clear enough for your clients to read.
Guidelines for Successful Commercial Truck Wraps
Evaluate Your Marketing Needs
The first thing you need to do is to assess your marketing objectives. What design concept for a vehicle wrap is most effective will depend on your operational requirements. Consider your industry, geographic location, current marketing plan, and target market when planning.
Include Your Brand
Poor brand identity is one of the main reasons why most vehicle wrap advertisements are unsuccessful. Your logo should be included because it represents your company’s identity. Your brand must be the message, even if it’s just for your local community and you’re a small business.
Avoid Using Photos
Customers only have a few seconds to view your message, so if they’re focused on the photo instead of the important information, they might miss it. Avoid cluttering your design with photographs and stick to the primary message of your brand.
Use Limited Copy
A strong brand implementation, a catchy tagline, and your contacts are all you really need to make your vehicle wrap stand out. Include your contact information so that they can get in touch with you.
Stand Out Instead of Fitting In
Finding the best vehicle wrap ideas can be challenging, especially when it comes to standing out. Find a way to stand out because you don’t want to be a visual noise that people can’t understand. Your truck wrap will stand out from the competition once you remove photos, glows, fills, and other distracting backgrounds.
Make It Simple but Obvious
If customers have to strain to see the message while your vehicle is moving, it will be a missed opportunity. Making the message clear and simple is one of the best ways to ensure that the wrap effectively conveys the intended message. Prioritize message memorability and distance legibility.
Looking for vehicle wraps near you?
When it comes to quality wraps and decals here in Greensboro, there is one name to trust – The Carolina Signsmith. We work to deliver a result that will surpass our client’s expectations and we always use the best tools and materials available. For a free estimate, get in touch with us today, and we’ll get to work turning your ideas into visual solutions.