A yard sign remains one of the most effective ways to get your business’s name, branding, and information out to potential customers in the public. These signs are highly customizable, easy to move, and can be placed just about anywhere that hasn’t been completely paved over with concrete. If you need any more proof of how well these signs work, just wait for your next municipal or state election, and you’ll see how truly impactful these signs can be.
But with this high level of customizability and placement options, it’s easy to get overwhelmed with ideas and find yourself unable to make a final decision. Luckily, all you need to do is find a local yard sign company in Greensboro to provide you with a knowledgeable and expert touch. At The Carolina Signsmith, we’re just that kind of company and, with over 25 years of experience in the signage business, we have the ability and knowledge to walk you through the development of your promotional yard sign.
Custom yard signs are so much more than just a few stakes and a piece of colorful plastic. Depending on the function of your business and goals for the future, yard signs and lawn signs may provide the most effective, cost-efficient way of getting your marketing material out to the public. Here are just a few of the many ways that these promotional tools can be applied:
Many trades workers share a false perception that they can’t adequately promote their business due to the lack of a brick-and-mortar storefront. While that does undoubtedly change the marketing strategy for you, it doesn’t change the fact that yard signs provide the perfect opportunity to make up for that deficit by capitalizing on the real estate of your satisfied customers.
During and after conducting your work on a residential or commercial property, it’s important to let other potential customers in the area know what you’re all about. By placing an eye-catching yard sign in a visible location, you’ll get your marketing message out to multiple new markets that would have otherwise been inaccessible. Best of all, once you’re done, you can move the sign over to the next property!
Boulevards and roadside areas provide another perfect opportunity to apply your custom yard sign solution. Well-designed promotional material pops out in these situations and catches the eye of many potential customers. The high volume of traffic that runs through these areas nearly guarantees that many passersby will require your service. By utilizing custom yard signs for increased visibility, you’ll put your best marketing foot forward, and the local community will be well aware of the products or services you have to offer!
Tired of searching “yard sign company near me” in Google to find your promotional solution? The Carolina Signsmith has years of experience helping businesses increase revenue through promotional material. Reach out to us today to start your marketing signage journey!
Designing the perfect yard sign for your business takes careful planning. Here’s an overview of what you can expect from our yard sign design process at The Carolina Signsmith:
Consultation
The first step is a consultation where we’ll discuss your business, branding, target audience and goals for the campaign. Knowing these details helps us craft messaging and graphics that attract attention and convey the right image. We’ll also guide you on sign size, material and location based on your budget.
Design
Once briefed, our in-house graphic designers get to work conceptualizing designs. Expect to see two to three preliminary design proofs within one to two business days of the consultation. These initial mockups allow you to visualize how concepts might look and provide feedback. Additional design revisions are included to ensure you love the final look of your business yard signs.
Common elements we design include your business logo or icon, fonts used, main messaging or value proposition, call to action verbiage and contact details like website and phone number. Background colors, images and graphic treatments are also selected to complement your brand and stand out to passing motorists on a custom yard sign.
Final Considerations
After selecting a final proof, it’s time to finalize specs before production. This involves nailing downsizes in inches, construction materials like corrugated plastic or aluminum composite, stake types, and quantity ordering. Turnaround times are usually one week or less, depending on order size.
Fabrication
Your yard signs are then expertly printed, cut, and assembled by our in-house production team. Rigid sign blanks are printed using UV-resistant inks and laminated for durability. Holes are precision-punched for stakes.
Installation
Upon completion, our team will deliver and install yard signs near you in your specified locations; examples include on business premises, near major roadsides, and by real estate developments. Periodic sign maintenance services are also available.
Consider using multiple yard signage locations to maximize brand recognition for your target market. If you seek a custom yard sign company in Greensboro, NC, consider The Carolina Signsmith. We’re always ready to kickstart a custom design for yard signs.
