Storefront Signs

10 Benefits of Custom Outdoor Signs for Your Business

Outdoor signs are as vital as every single one of your interior signs. If you are looking to have a brand new addition or refurbish an existing exterior signage system, you have definitely come to the right place. Our signage experts at The Carolina Signsmith have outlined ten amazing benefits of these marketing tools to your company’s success.

Here’s why you should invest in outdoor business signs today.

10 Advantages of Having Outdoor Business Signs in Greensboro, NC

  • Better Branding. Custom outdoor signs are usually designed to carry some or all of your company’s distinctive features, such as your logo, company colors, and company name. If you are new in the industry, people may not notice your signs immediately, but when you install permanent signs, you will continuously immerse your audience in your brand until they commit your name to memory.
  • Increased Foot Traffic. When you use a branded outdoor wayfinding sign, there is a higher chance of you catching the attention of your target audience. If you own a hardware store, for instance, a sign shaped into a giant wrench pointing people to your location will turn the heads of those looking to buy nails or a doorknob.
  • Increased Visibility. Lighted or illuminated signs attract attention even after dark. This type of signage is especially helpful for businesses that operate 24/7 or who simply want to maximize their exposure.
  • Improved Trust. Custom signs not only establish your organization’s identity but also make you look more professional. An updated, well-designed outdoor sign makes a great impression on your audience and inspires confidence in them, so they trust you with their business.
  • Smart Advertising. No one really wants to pay enormous amounts of money for something temporary. Affordable temporary signs such as safety signs, yard signs, or directional outdoor event signs can be fashioned to display your brand logo without the hefty price tag.
  • Cost-Efficient Messaging Tools. If budget is not an issue, programmable LED displays are perfect for outdoor wayfinding. This digital signage may require you to make a significant investment initially, but the returns can be great in the long run. It allows you to replace your message as needed without having to replace your sign.
  • Improved Aesthetics. Let’s face it; a brand new and properly-installed outdoor building sign tends to turn more heads than an old lightbox with busted LEDs. The good thing is you don’t necessarily have to get a brand new piece of signage. Our sign experts at The Carolina Signsmith can always help you maintain existing signage and make it look new all the time.
  • Increased Property Value. A highly-visible and elegant address sign may help increase your property’s resale value. If you happen to own the land where your office or store building is built, an eye-catching monument sign that displays your address increases curb appeal and the desirability of your property.
  • Increased Productivity. Make your staff feel proud of being part of something impressive by installing remarkably beautiful outdoor signs. A pleasant work environment may inspire employees to come to work ready to be productive every day.
  • Big Savings. Custom LED lighted signs consume less energy compared to neon and other lighted options. This is a perfect option for business owners who want 24-hour visibility.

The Best Sign Manufacturer in Greensboro, NC

If you are ready to reap the manifold benefits of exterior business signs, our sign specialists at The Carolina Signsmith are ready to assist you. We offer tailor-made signage solutions customized to fit your unique business needs.

Call us today to speak with an exterior signage expert and get a free consultation

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